Attract More Customers » advertising http://www.attract-more-customers.com Copywriter Tom McKay's marketing and PR tips Fri, 19 Mar 2010 13:11:02 +0000 http://wordpress.org/?v=abc en hourly 1 Coming soon: Bigger, louder, more obnoxious ads http://www.attract-more-customers.com/ads-now-more-obnoxious-360 http://www.attract-more-customers.com/ads-now-more-obnoxious-360#comments Tue, 12 May 2009 13:27:45 +0000 Tom McKay http://www.attract-more-customers.com/?p=360
  • Dvorak: Google ads an irrelevant "fad" PC pundit John C. Dvorak thinks Google-style “relevance” ads have...
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    • Related posts brought to you by Yet Another Related Posts Plugin.]]>     Hate those awful online ads ? You know the ones I mean. The ones that blink and spin and move around and morph into different shapes? Brace yourself. They’re about to get even worse.

    “The Online Publishers Association has created a series of new standards for really big, intrusive, bash-you-on-the-head sorts of advertisements, which you are going to start seeing on its member sites in coming months.” NY Times

    When will these advertising “experts” learn? The key to success in online advertising is relevance, not becoming noisier and more distracting. Look, most adults go online for a reason, and it ain’t to see ads. They’re looking for information. If your ad is relevant to the information they’re online to find, they might just take a look. But obnoxious, in-your-face ads? No way. They just fuel the demand for ad-blocking software.

    Besides, haven’t these people heard? A little company called Google is doing pretty well with relevant, low-key, text-only ads…

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    2. How to write copy that gets to the point — without getting obnoxious When writing a business website, get right to the point....
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    ]]>     http://www.attract-more-customers.com/ads-now-more-obnoxious-360/feed 0     Maybe it’s only the death of BAD advertising http://www.attract-more-customers.com/maybe-its-only-the-death-of-bad-advertising-355 http://www.attract-more-customers.com/maybe-its-only-the-death-of-bad-advertising-355#comments Tue, 28 Apr 2009 21:59:55 +0000 Tom McKay http://www.attract-more-customers.com/?p=355
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    • Related posts brought to you by Yet Another Related Posts Plugin.]]>     Has the American consumer become immune to advertising? Has marketing become a waste of your time and effort?

    “Bullshit,” in the words of the Ad Contrarian, a/k/a agency owner Bob Hoffman.

    “Here’s what the consumer has become resistant to: generic, undifferentiated products supported by smug, benefit-free advertising.”

    FTW! Nailed it.

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