Personal Branding Exhibit A: Rush Limbaugh

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Mouth Rushmore Who says branding doesn’t reap big rewards? Broadcasting bigmouth Rush Limbaugh just signed a new $400 million contract: a $100 million signing bonus and $38 mil a year for eight years.

Ironically, because of his iconic personal brand, we already know everything he’s going to say!

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Tags: Rush Limbaugh

This entry was posted on Thursday, July 3rd, 2008 at 10:44 am and is filed under authentic self, media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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