Maybe it’s only the death of BAD advertising

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Has the American consumer become immune to advertising? Has marketing become a waste of your time and effort?

“Bullshit,” in the words of the Ad Contrarian, a/k/a agency owner Bob Hoffman.

“Here’s what the consumer has become resistant to: generic, undifferentiated products supported by smug, benefit-free advertising.”

FTW! Nailed it.

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Tags: advertising

This entry was posted on Tuesday, April 28th, 2009 at 5:59 pm and is filed under advertising, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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