Here are a few of my marketing and business articles:

Note: Many of these originally appeared in print publications (remember those?) so may not be properly formatted for reading on the Web. Some of the information and links may also be dated. Caveat emptor, baby.

Free Publicity: Creating the “media kit”
– The care and feeding of reporters, producers and other exotic creatures

Free Samples
– Why even rock stars are giving it all away

Why Don’t Ad Agencies Advertise?
– Shouldn’t they practice what they preach?

Should You Write Your Own Business Book?
– Why let Jack Welch and Tom Peters have all the fun (and get all the fame)?

How to Give Yourself a Raise
— Start by not spending so much

The Myth of Multi-Tasking
– Can you really do two things at once?

Business Jargon
– When is it appropriate?

The High Cost of “Free”
– Doing it right usually has a price

Information Marketing
– What IBM’s audio “think pieces” should be telling you about your company

How to Attract More Customers
– Kick your marketing materials up a notch

Overcome your “Presentation Panic”
— Manage your fear and dazzle them!

The ABCs of Advertising
–  A Basic Guide for Beginners

Create a Powerful Brochure
— Step by step, here’s how it’s done

Time Management Magic
— Not enough hours in the day?