“Consumer groups have long objected to sites like FreeCreditReport.com. Consumers may obtain a free credit report each year from the three major agencies, as mandated by an act that Congress passed in 2003. The only authorized site for that is AnnualCreditReport.com.” (NY Times)

Consumer reaction is pretty predictable. This Lifehacker post gives you a peek at some of the negative feedback.

It’s like I always say: Be straight with people, especially prospective customers. The truth always gets out, no what your marketing might claim.

For almost four years, Steve has been writing about “personal development for smart people” and posting the articles on his blog. Today, his first book is among Amazon’s Top 100 in sales — three months before its release!

“It currently has a sales rank of 94. It also sits at #13 in the self-help category, #4 in the personal transformation category, and #5 in the motivational category. Those rankings are adjusted hourly, so they may be different by the time you read this.”

Steve has posted about 700 articles. That’s it. No outside promotion or advertising. Just quality content and word of mouth buzz, which have generated an incredible number of incoming links. Even his Google pagerank is a modest 4.

Not only has his writing attracted a publisher, Hay House, (yes, they came to him), but Steve claims the advertising and affiliate links on his blog earn him over $10,000 a month income.

It’s not the mere fact that he’s writing that has brought him this success. It’s the quality of his material.

Ironically, because of his iconic personal brand, we already know everything he’s going to say!

photo credit: Pegasez

Writing, especially creative writing, is not the kind of thing you can do all day, every day. Most fiction writers have a daily word count (or page count) they try to hit, then they take a break and do other things. Most need to get “out of their heads” for a while to let the embers of their creativity cool.

Singer-songwriter Natasha Bedingfield recently told the NY Times’ Measure for Measure blog how she writes little-by-little.

“(A)ll you really have to do is write a little bit every day. Even if it is rubbish, even if it’s really bad, just set aside a half hour every day to write. Write something, anything, and don’t worry about whether it’s perfect. So when you’re songwriting and you’re staring at a blank page before you — I’m talking about when you’re feeling daunted about the future and afraid to make any step, afraid that the bad stuff is going to get embarrassing — just let the bad stuff come out!

“I found out it that it doesn’t even matter if I fall because even if I fall, that gives me another good story to write… Learning all of that really freed me.”

So what are you waiting for?

Just like in comedy, the secret is… (one, two, three) timing. Why would I be willing to fill out your form when you haven’t even given me a chance to read anything yet! I don’t know you, how good you are, or whether your expertise is even relevant to the problem I’m trying to solve. Back off, Jack.

Imagine a guy walking up to a good looking woman at a party or bar. Instead of saying hello and getting acquainted, he immediately says, “Please give me your name, e-mail address, and maybe your phone number too, while you’re at it.” The fact that you would even ask for that kind of intimate information before you’ve established any kind of relationship makes you seem a little, well… creepy. It’s annoying and off-putting.

Business owners and marketers: Don’t be a victim of “premature e-POP-ulation.” Get to know your website visitors a little before you ask them if you can contact them. Otherwise they’re going to look for someone who’s not so pushy.

My mouth literally fell open at the news today that Tim Russert had died suddenly. It felt like a death in the family, although I never knew him except from his television appearances and books.

Tim was one of the good guys: passionate about politics, a master of his craft, a hard working, decent man who adored his family and never forgot his working class roots in his (and my) hometown of Buffalo, NY. In fact, Tim and I went to the same high school at the same time. I regret never getting to know him then. Now, I guess, I never will.

My thoughts are with you, Tim — and of course, with Big Russ, too.

Expect to see it a lot of them this summer, before they fade away by Labor Day, says a marketing professor at at Carnegie Mellon University’s Tepper School of Business.

But why bother with gas cards at all? Why not just take $50 off the product price, or give customers the cash as a rebate instead? After all, money is money, right? Shouldn’t consumers be just as excited about a $50 discount as a $50 gas card?

Aha, that’s where the psychology of marketing comes in! Any copywriter worth his thesaurus knows that buying decisions are primarily driven by emotion, not logic, no matter how we try to convince ourselves otherwise. Suzanne Shu, a marketing professor at the UCLA Anderson School of Management, says:

“The more (a) purchase feels discretionary, like staying at a luxury hotel, the more the gas cards have impact because people can use them to justify something they might not do otherwise.”

So if you’re thinking of going down the “free gas” road for your next promotion, just remember those roads are going to get pretty congested. Link

photo credit: pixelnaiad