Comments for Attract More Customers http://www.attract-more-customers.com Copywriter Tom McKay's marketing and PR tips Mon, 07 Dec 2009 18:16:06 +0000 http://wordpress.org/?v=abc hourly 1 Comment on Who, me? No — you! by Tom McKay http://www.attract-more-customers.com/you-the-magic-word-in-marketing-573.htm/comment-page-1#comment-659 Tom McKay Mon, 07 Dec 2009 18:16:06 +0000 http://www.attract-more-customers.com/you-the-magic-word-in-marketing-573.htm#comment-659 Agreed, Barbara. We all want to be recognized as individual, special people. Because we all are. Your nametag point is well taken, too. Our own names sound especially sweet to us. What Dale Carnegie said 50+ years ago is still true. (OK, I busted his quotation, but you know what I mean.) Agreed, Barbara. We all want to be recognized as individual, special people. Because we all are. Your nametag point is well taken, too. Our own names sound especially sweet to us. What Dale Carnegie said 50+ years ago is still true. (OK, I busted his quotation, but you know what I mean.)

]]> Comment on Who, me? No — you! by Barbara Ling, Virtual Coach http://www.attract-more-customers.com/you-the-magic-word-in-marketing-573.htm/comment-page-1#comment-656 Barbara Ling, Virtual Coach Mon, 07 Dec 2009 15:31:21 +0000 http://www.attract-more-customers.com/you-the-magic-word-in-marketing-573.htm#comment-656 Very true points! Another way you can use this idea is to scope out the name tags on the checkout folk at stores/etc.; using their first name always improves the quality of service. IT's human nature, really. We all want to be acknowledged. Very true points! Another way you can use this idea is to scope out the name tags on the checkout folk at stores/etc.; using their first name always improves the quality of service.

IT’s human nature, really. We all want to be acknowledged.

]]> Comment on Who, me? No — you! by Tom McKay http://www.attract-more-customers.com/you-the-magic-word-in-marketing-573.htm/comment-page-1#comment-634 Tom McKay Sun, 06 Dec 2009 22:58:10 +0000 http://www.attract-more-customers.com/you-the-magic-word-in-marketing-573.htm#comment-634 Thanks for commenting, Ian. I don't know if it's because they're old school, but in my experience the bigger the company, the harder it is for them to adopt this approach. I can't count how many clients have rejected this approach. They'll blue-pencil every instance of "you" and insist I revert back to what I call the <i>trite</i> and true: "XYZ is the industry-leading blah blah whose cutting-edge technology yadda yadda." Sigh. Thanks for commenting, Ian. I don’t know if it’s because they’re old school, but in my experience the bigger the company, the harder it is for them to adopt this approach. I can’t count how many clients have rejected this approach. They’ll blue-pencil every instance of “you” and insist I revert back to what I call the trite and true: “XYZ is the industry-leading blah blah whose cutting-edge technology yadda yadda.” Sigh.

]]> Comment on Who, me? No — you! by Ian Greenleigh http://www.attract-more-customers.com/you-the-magic-word-in-marketing-573.htm/comment-page-1#comment-629 Ian Greenleigh Sun, 06 Dec 2009 20:10:46 +0000 http://www.attract-more-customers.com/you-the-magic-word-in-marketing-573.htm#comment-629 It seems so simple, doesn't it? It's amazing how people get this backward. But to do this consistently requires a change in the way we think about marketing, and this is a bit trickier, especially for old-school wheeler dealers. Cheers. It seems so simple, doesn’t it? It’s amazing how people get this backward. But to do this consistently requires a change in the way we think about marketing, and this is a bit trickier, especially for old-school wheeler dealers. Cheers.

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