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Social networking is an amazing phenomenon for business in the past decade. Although initially intended as a way for students to stay in touch with each other and interact, business has realized the power of social networking and taken it to heart as a marketing methodology.

One way to use social networking to enhance your online presence is to use it as a way to make major announcements about your business. Retailers and eCommerce sites are finding that announcing sales and promotional codes through social networking messages is a great way to generate sales. As potential customers learn about the sale, they re-post your message to their own friends and followers, generating interest in your website and your products.

Another way to use social networking to enhance your online presence is to use it as a way to create a buzz about your products. You can start a conversation about a specific product or about your industry in general. Recent research indicates that the interactions that social networking generates between potential customers and businesses serves to enhance positive feelings toward companies and their products. Customers also enjoy feeling that they have a voice in product development or how a business is promoted.